Ideas and creativity are at the core of Volkswagen Direct Marketing campaigns. These pieces not only had high response rates but went
on to win numerous awards.
Acquisition and retention
This competition invited UK designers to showcase their new, exciting and innovative prototypes.
This fun experience at the Goodwood Festival of Speed kept the kids happy while mum and dad discovered how BP Ultimate looks after the heart of a car.
Acquisition B2B direct mail and microsite
This B2B activity for fleet managers was the most successful in the brand's history.
Acquisition B2B direct mail
This premium pack helped reps get their foot in the door, and made the brand stand out for all the right reasons.
By creating female-friendly dealerships, we helped turn the Ford KA into a style icon women would love.