Bombay Sapphire needed a brand activation idea for the Global Travel Retail channel (that's airports to you and me).
Inspired by the true story behind the Tom Collins cocktail,
an urban hoax born in 19th century New York, we decided to create our own incredible legend.
Sapphire Collins – the brand’s take on the Tom Collins cocktail – was used as the catalyst to inspire travellers to discover Bombay Sapphire for themselves.
Using bartenders to perpetuate the legend, we created a highly engaging shopper narrative.