BP Ultimate was a lead sponsor at the Goodwood Festival of Speed. They needed to create an experience that dramatised the benefit of BP's most advanced fuel in a way that would appeal to families.
The only experiential asset the client could offer was a
‘split-engine’ car that used a medical camera to show the benefits of BP Ultimate versus an inferior fuel.
Using this as inspiration, we created an immersive, interactive scientific experience that 'looked after the heart of your car'.
The 'heartbeat' of the experience was a ‘Crystal Maze’ style interaction where kids could remove harmful deposits – just like BP Ultimate – to win fantastic prizes.