On-pack promotion

The 100’s of Fun-tastic Family Outdoor Things (or the Clover Summer’s Day Promotion as we like to call it) was an exclusive tie up with Tesco.


Promotional packaging on Clover featured an online, instant-win mechanic, asking the shopper to enter the unique code found on all promotional packs to win great outdoor prizes.


The promotion was supported with impactful POS at Tesco, ads in Tesco magazine, digital proximity posters, online advertising and activation through social media.