National membership engagement
After The Co-operative Group’s annus horribilis of 2013, 2014 was to be a year for modernisation and change. To do this the organisation sought the opinions of its 10 million UK members to help shape its proposed new corporate and ethical policies.
This integrated nationwide campaign was created using
The Co-operative headline box device as a speech bubble. The objective was to get members to ‘Have Their Say’ by filling in an online questionnaire.
The target was eighty thousand completed questionnaires
(throughout the three stage campaign). We achieved this in just five days.