FedEx and TNT

Awareness campaign

A monumental creative challenge, but what a cracker.

 

We were tasked with announcing the merger of two of the biggest names in logistics. And it needed to happen in over 60 countries, both on and offline.

 

It was essential for the idea to be visually led to ease the translation issues. The client was also insistent the idea showed their people coming together but not actually working as one. The two businesses would still operate independently in the first stage of the merger. 

 

Our idea was to create an image that represented the many parts of the businesses converging.

And in doing so, capture FedEx and TNT beginning

to deliver together.

 

Shot in Singapore and Madrid, the execution captured the global reach of two businesses and the enhanced scale their combined operations would now bring to

the market.

 

The advert went live around the world simultaneously.