Smiles Per Hour competition
At Fiat they believe that getting from A to B needn’t be boring. They make fun cars and thought it would be a good idea to find people who thought just like them, that travelling around could be made much more enjoyable.
So, we invented the Smiles Per Hour design competition.
A beacon to UK designers to showcase their new, exciting and innovative prototypes to judges including Suzy Perry from The Gadget Show. We walked away with a fully integrated campaign including press, posters, digital banners, edm and experiential. The winner walked away with £50,000.