Monarch

Acquisition AR/direct mail

MAA Best Awards 2015
Shortlisted:
Best direct marketing
Best creative direct marketing

 

Travel Marketing Awards 2015
Winner:
Best direct marketing
Most innovative marketing
Best use of multi-channel

Virtual reality experience

An opportunist spot at the bottom of the brief. Monarch had a stand at the London Ski Show 2014 but hadn't planned any activity to attract visitors. OK teams, what could we do with a tiny budget? Bring out one of the only sets of BETA Oculus Rift glasses in the UK of course.