Samsung

B2B awareness campaign

Samsung are widely recognised as a consumer technology brand, but are less known as a solutions provider for business.

 

We created a platform that communicated how Samsung have taken all their expertise in this area and improved the way companies work; we ‘Brought Life to Business’.

 

Launched at IFA, one of the world’s biggest electronic fairs, the campaign incorporated all media, including film, content, TV, press, social and outdoor.