Snapdragon (the world's No1 maker of mobile processors)
were lead sponsor of the T3 Gadget Awards. They needed to create a brand experience on the night that would wow the techy audience.
We created an AR enabled activation which guests could share through their social channels.
Every guest was invited to pose in front of a projected image of a T3 magazine. We then generated a digital,
personalised cover which the guest could post instantly.
QR activated cards were also placed on dining tables. These unlocked gifts which could be claimed at the experience, helping drive footfall.