The Famous Grouse 

Promotion

The Famous Grouse brand revels in individuality. This sales promotion idea amplified the brand's behaviour.

 

With every purchase, you could win chance to have a short film made of your life to be shown on Channel 4. 

 

And for anyone not lucky enough to win, they could still enjoy a wee dram of TFG while watching a free DVD of another 

amazing life story.