Volvo Construction

Acqusition B2B direct mail

Volvo's cheapest excavator costs £300,000. So this isn't

really an impulse purchase. Selling one takes a long time, dictated by the buying cycle.


We needed to deliver desktop dominance and create a

talking point for the Volvo sales rep when he or she 

contacted the commercial buyer. Once they had a foot in the door, the sales rep could begin sales process.