Volvo Construction

Acqusition B2B direct mail
Volvo's cheapest excavator costs £300,000. So this isn't
really an impulse purchase. Selling one takes a long time, dictated by the buying cycle.
We needed to deliver desktop dominance and create a
talking point for the Volvo sales rep when he or she
contacted the commercial buyer. Once they had a foot in the door, the sales rep could begin sales process.