Young people (18-25 year olds) love a bottle of WKD.
And that was the brand's challenge; this audience mainly had just one bottle to kick-off their evening.
This promotional idea focused on driving repeat purchase.
With each bottle you would receive a new foam microphone
cover and a challenge card.
Each challenge was designed to create WKD dialogue between groups of mates.
Once the fun started, the resulting footage could be shared via our YouTube channel.