WKD

On-trade promotion

Young people (18-25 year olds) love a bottle of WKD.

And that was the brand's challenge; this audience mainly had just one bottle to kick-off their evening.

 

This promotional idea focused on driving repeat purchase. 

With each bottle you would receive a new foam microphone 

cover and a challenge card.

 

Each challenge was designed to create WKD dialogue between groups of mates.

 

Once the fun started, the resulting footage could be shared via our YouTube channel.